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Active Tropics Explorer

Tourism websites have to look great and sell the dream. They need to be responsive, working on mobile and laptop devices, showcase imagery and provide booking functionality. They need to engage with your customers and the search engines.

RJ New Designs has lots of experience with building successful tourism websites and our latest work can be seen on the new-look Active Tropics Explorer website, which is now live.

Active Tropics Explorer provides day tours and overnight tours to Cape Tribulation and the Daintree National Park, including a stop at Mossman Gorge with an Indigenous “Welcome to Country” and Smoking Ceremony.

As sister company to Foaming Fury and Waterfall Wanderers (another new site we have just built), Active Tropics Explorer is committed to providing travellers with the ultimate experience in this amazing destination.

When they approached RJ New Designs, Active Tropics Explorer already had a website, but it was outdated in appearance, was not mobile-friendly and lacked the required content management system functionality.

RJ New Designs prepared a quote and proposal to address all of these concerns, factoring in the desire to cost effectively create a new (and separate website) for the Waterfall Wanderers day tour (which was promoted as a page on this main site).

By creating a design which could easily and effectively be used for both Active Tropics Explorer and Waterfall Wanderers, we delivered cost savings to the customer and a branded online presence for the two branches of operation. Once everything was approved, we set to work.

The web creative was developed to highlight product and destination imagery, which is always important with a tourism site. It incorporated a scrolling gallery and videos into the home page design, also creating an easy navigation structure for users. The design was developed to be mobile-friendly (and responsive) and built in WordPress, creating complete Content Management Systems functionality for the client.

The same creative was used for both Active Tropics Explorer and Waterfall Wanderers, differentiated through colour, logos, images and content.

Services provided in conjunction with this project include, but are not limited to: design and development of a customised, responsive WordPress website; copy writing; image sourcing and management.

If you want to work with a web designer who speaks your language, understands you needs and delivers on time and on budget, contact RJ New Designs today on 4041 0776 or email info@rjnewdesigns.com We’d love to work with you.

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