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RJ New Designs is always launching new sites and coming up with new ways to help our clients achieve their very best.


Capeview Apartments – Tourism Website

RJ New Designs has developed a new tourism focused website for Sunshine Coast customers, Capeview Apartments.  This site was designed, coded and developed specifically to meet the needs of the online tourism market, to help Capeview Apartments capture client interest and attract direct bookings for their property.

RJ New Designs is very happy with the end result, as is the client. “Capeview Apartments needed a new website desperately. We had no experience in developing a site from scratch and were worried about how we would be able to choose the right web designer for us. It’s like choosing a new doctor or lawyer – the work they do is specialised, you just have to do your research and then take a huge leap of faith! RJ New Designs were recommended to us by a marketing expert and we are thrilled with the results of our new site,” said Anne Pappalardo of Capeview Apartments.

“We were completely guided by Richard and Adam who were terrific at directing us through very unknown territory, explaining things in laymans terms, and treating our site as if it were their own. They also went above and beyond their brief by helping us out with some of our social media, which was a huge bonus for us and our business. Our website is now an important part of our marketing strategy rather than a hindrance to it, thanks to RJ New Designs.”

Tourism websites have a slightly different focus to business sites.  Firstly, they need to look amazing and ‘sell the dream’.  The target market is leisure consumers; customers researching holiday destinations and planning their trip.  As an accommodation provider, of self-contained holiday apartments on the Sunshine Coast, Capeview Apartments needed to stand out from competitors in a crowded online environment.

RJ New Designs worked with them to design a site that promoted the property and its beachfront location, offered an easy to use secondary navigation and integrated with an online booking engine to provide instant availability and booking functionality.

This was very much a collaborative project, with a terrific end result now live at

RJ New Designs services provided in conjunction with the Capeview Apartments tourism website project include, but are not limited to: design, coding and development of a fully customised and responsive WordPress website, which not only looks great but performs well on all viewing devices, from the computer to the mobile phone; integration with appropriate social media platforms; integration with an existing online booking system (Res Online); incorporated newsletter subscription and Google maps; embedded Google analytics into the site.

If you want to give your tourism site a great new look, appealing to customers and the search engines, contact RJ New Designs today on phone 4041 0776 or

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