Pinnacle Tourism Marketing

RJ New Designs has proudly worked with Pinnacle Tourism Marketing for several years. Our first point of contact with the Pinnacle team was to convert their existing website to a WordPress site, thus enabling easy internal maintenance.

At the time of conversion, the Pinnacle team were happy with the design of their site. A few years down the track, it was time for a refresh. Michael Nelson from Pinnacle Tourism Marketing had firm ideas on how he wanted the site to look.

RJ New Designs implemented these ideas in the site’s transformation. The new-look Pinnacle Tourism Marketing site is now live and the client could not be happier.

“With the ever changing world of tourism marketing and distribution, we needed a refresh of our website. While we thought the general structure of our current site was still relevant, we needed to acknowledge some changes and evolution not only in the tourism marketplace but also within our own business as well,” said Michael Nelson, Director, Pinnacle Tourism Marketing.

“We sat down with the team at RJ New Designs and explained what we wanted to do. We had two very clear markets that we wanted to talk to with our site and we wanted to ensure that we were able to manage all aspects of the content without compromising the design. They saw immediately what we wanted to do and easily met our brief. We are thrilled with the result. We have now positioned our company where want it to be. Our site has a really great visual impact as well as giving us the flexibility we need to evolve and change it,as our business continues to change as well.”

The primary objective of the redesign was to make maximum use of imagery. To take the site from being a corporate site, to being an extension of their tourism marketing activities, showcasing their clients and the Tropical North Queensland region.

As well as providing information on Pinnacle Tourism Marketing, the site has a client portfolio and contains an extensive selection of trade resources.

RJ New Designs loves to design websites, whether it is working with the client’s ideas or developing our own unique concepts to match their vision, business and target market. We pride ourselves on designing, coding and developing sites from scratch. We do not use templates. We do deliver results.

If you want to update your site, contact RJ New Designs today on (07) 4041 0776 or email We look forward to working with you.

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Our clients started out just like you. Searching around the internet trying to find a Cairns web site design company they could trust. Someone who would get the job done, quickly and easily. They found us and we worked together, to get remarkable results. Be like them, become a happy web site customer.

Elsa Comino

"RJ New Designs created a great new website for Eat Real. We all love the look of it, it's fresh just like our food, and enables us to showcase a range of our great meals. The online ordering module is super easy to use, for us and the customers. If you want to work with a website team that will partner with you on your website, contact RJ New Designs for sure!"

Elsa Comino - Eat Real Cairns

Roderic Rees

“Julie's ability write content and create an overall "feel" for our sites was amazing, she has a real gift with words. Richard’s laid back ‘can do’ attitude and attention to detail of imagery and functionality makes RJ New Designs the ‘go to’ company for any business looking to upgrade or create a web presence.”

Roderic Rees - Cairns Adventure Group

Ryoko Morgan

“Highly recommend team RJ New Designs. We got them to make our new website and we truly enjoyed working with them, for their professionalism, knowledge and so many ideas!!!!!! Now we’re ranking on 1st page after just over 4 months since our new website went live. Without paying for ads! That speaks volumes!”

Ryoko Morgan - Integral Electrics Qld