Discovery Tours Australia Wanted A New Look

Discovery Tours Australia already had a website when they approached RJ New Designs. It was an older site, outdated in its appearance and functionality. Our brief was to create a fresh new design, which provided appropriate online representation for the business, appealing to the target market and showcasing their range of tours. This kind of project, is something we specialise in at RJ New Designs.

“We love working on tourism websites! Why? We’re passionate about this great place we get to call home. We love spending our weekends exploring it. From creek to coast, Tablelands to Tully, Cape Tribulation to Cooktown. As an aside, we both have backgrounds in sales and marketing in tourism too. So, if you want a tourism website with WOW, we’re the team for you.”

Julie Johnston -

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The first step in this project was to review all the content of the existing site and ensure the tour details were correct. We extracted all the content into a Word doc and sent it to the client for review. Once the content had been updated, we set to work creating new written content for the site.

The new content was written to maximise organic (unpaid for) SEO for a range of key search terms being the Discovery Tours Australia tours and destinations. It’s complemented with an extensive selection of imagery, the majority of which we sourced for the client.

The new-look Discovery Tours Australia website is now live. It includes a tour module, which provides all of the necessary information for each tour, and links to an external booking provider to facilitate online bookings and payments.

We’re very proud of this site and so is our client. If you want a new tourism website, whether you’re launching a new business, or want to update your existing online presence, we’d love the opportunity to provide you with a quote.

For more information or to request a complimentary assessment of your current site, give Richard a call on 4041 0776 or email