The Aboriginal Carbon Foundation (AbCF) was established in 2010, as a not-for-profit entity. It catalyses life-changing, community prosperity, through carbon farming. Over the subsequent nine years the foundation has grown and changed, to meet demand, innovation, industry, community developments and best practice. They had also diversified their online presence and had two websites when they approached us. The aim of our work was to consolidate the two sites into one, creating a fit for purpose site which would provide appropriate and professional online representation for the AbCF.
“This was a complex project. We had to review the two existing sites and all their content and resources, which was considerable, and then cross-reference this with a range of provided sales and marketing materials. Our objective was to develop a new site plan, which would effectively promote the work, experience, assets and purpose of the AbCF. We worked closely with them on this and delivered a new site, which we are all very proud of.”
Julie Johnston - RJ New Designs
When you choose RJ New Designs as your preferred web developers, you are essentially engaging an online marketing team, with over 35 years of combined experience. We partner with you, to understand your requirements. We work closely throughout the project, to ensure the end result delivers on its purpose and comes with ‘no surprises’.
After meeting with the AbCF representatives, we were provided with a range of their educational and sales and marketing materials. These documents contained content in addition to what was already featured on their websites. We worked through over 80-pages of content to develop the new site plan and navigation structure for the new site.
Content was then edited to suit the page design and site layout, with a selection of suitable images loaded into the site. The project management component of this project was extensive, and we learned a lot about carbon farming along the way.
At RJ New Designs we pride ourselves on exceeding client expectations. We’ll work harder to deliver on your objectives, on time and on budget. For more information, or to request an obligation free website review and quote, please contact us on (07) 4041 0776 or email email@example.com